& Me Magazine
& Me magazine will promote breastfeeding and gentle parenting in a
subtle manner by providing positive role models and images and ensuring
information is easily accessible to new mums, yet will be in the format of
a mainstream, high street magazine. The
magazine was founded to normalise breastfeeding within the media and to
provide non-judgemental, non-intrusive, breastfeeding support.
in the magazine will have broad appeal to new mums, birth stories, newborn
skin care, bonding with your baby, hints & tips for new dads,
celebrity mums, post natal depression etc.
Mum & Me magazine will comply with the WHO
Code of Marketing
of Breastmilk Substitutes.
Mothers' Peer Support groups
will be able to generate revenue for themselves by further distribution of
the magazine. The groups do not have to be breastfeeding groups, but must
be for the support of new mums. This unique fund-raising opportunity is loosely based on the
model of The Big Issue. See
the Funds for Groups page.